by: Brooke HowellThese days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once you’ve gotten started, though, it’s important to continually monitor your performance, learn more about top trends and proven tactics, and adjust your approach to do better in the future.This week I’ve been thinking about common content marketing mistakes I see companies making, and I found some articles and blog posts to help you learn more about what not to do so you can improve your company’s content marketing efforts.5 Mistakes You’re Making With Your Content Marketing Strategy by Jayson DeMers at Forbes: “Right content, wrong audience. This is perhaps the most common mistake I see businesses making. Among the businesses I work with, it’s rare that I see content that’s factually incorrect or poorly written. What’s far more common is seeing great content that’s just not right for its intended audience. How to avoid this mistake: This mistake can easily be avoided by testing out a variety of content with your audience. Consult your analytics to see which content has performed well in the past, and emulate that in terms of format, readability score and promotion and distribution methods.”Avoid Content Marketing Until You Can Answer “Yes” To These Two Questions by Casey Wright at The Huffington Post: “Is our customers’ experience consistent with our values? For every one company that is not yet ready to explain its values, there are a hundred who are too embarrassed by their real values to share them with their customers. The result is hypocrisy–something that is immediately sniffed out and punished by customers. Take McDonald’s for instance. McDonald’s is trying to rebrand as a healthy. They are leading this effort with their content marketing–increased transparency about ingredients and increased discussion of healthy menu options. Unfortunately for McDonald’s, these marketing efforts fall flat, because the experience most people have of McDonald’s is so different from the message McDonald’s is sending.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Chicago, United States — A man blinded in the left eye by an errant ball in one of a series of recent baseball stadium injuries is suing Major League Baseball and the Chicago Cubs.John Loos, 60, was hit in the eye by a foul ball during an August game at the Cubs’ home stadium Wrigley Field, where he was seated close to the game action, according to his attorneys.ADVERTISEMENT “My eye took a direct hit. It’s not functioning,” Loos told a news conference Monday, after his lawsuit was filed on Friday in a Chicago court.Loos said the high-speed ball destroyed his eye, which may need to be replaced with a prosthetic, and broke five facial bones.FEATURED STORIESSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’SPORTSFederer blasts lack of communication on Australian Open smogHis injuries have required three surgeries and will require “at least two more,” he said.There have been a series of incidents of fan injuries, leading to calls for more protection for spectators at Major League Baseball (MLB) games. Jake says relationship with Shaina ‘goes beyond physical attraction’ It’s too early to present Duterte’s ‘legacy’ – Lacson Gins’ mission: Stop Durham The Cubs did not immediately respond to a request for comment.Sports Related Videospowered by AdSparcRead Next MOST READ Coco’s house rules on ‘Probinsyano’ set Four teams announced in September that they would extend protective netting, joining 10 others, after a young girl was hit by a foul ball at New York’s Yankee Stadium.A Cubs executive announced in September that safety netting would be expanded at Wrigley as well, according to local media.“We’ve studied… where the balls are heading and obviously, we’ve been pulling the nets further and further,” Chicago TV station WBBM reported Cubs’ business operations chief Crane Kenney as saying.But Loos said MLB should do more to protect fans.“There should be nothing more important than (fan) safety. This is a problem that Major League Baseball has known for decades,” he said.ADVERTISEMENT Kiss-and-tell matinee idol’s conquests: True stories or tall tales? LATEST STORIES Margot Robbie talks about filming ‘Bombshell’s’ disturbing sexual harassment scene Steam emission over Taal’s main crater ‘steady’ for past 24 hours Jo Koy: My brain always wants to think funny 2 buses bound for SEA Games opening collide in Bulacan PLAY LIST 00:412 buses bound for SEA Games opening collide in Bulacan00:56At least 25 dead in Indonesia bus plunge00:50Trending Articles02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Jake says relationship with Shaina ‘goes beyond physical attraction’ View comments OSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson Don’t miss out on the latest news and information.