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IMCA Modifieds chase $1,200 Santa Maria Nationals checks

first_imgSANTA MARIA, Calif. – IMCA Modifieds run for $1,200 to win and Fast Shafts All-Star Invitational bal­lot nods both nights of Santa Maria Raceway’s Saturday and Sunday, May 26 and 27 Na­tion­als.IMCA Speedway Motors Weekly Racing National, Larry Shaw Race Cars Western Region, Califor­nia State and track points will be awarded each night. Karl Chevrolet Northern SportMods race for $1,000 to win, plus national, state and track points on Sunday.The Modifieds typically have one of the biggest entry numbers for the Nationals and 35-40 cars are expected to be on hand for the upcoming Memorial Weekend event.Entry fee each night for the Modifieds is $50 and pit passes are $45. Non-qualifiers get their entry fee refunded.Pit gates open at 9 a.m., the pit booth opens at noon, grandstand gates open at 4 p.m. and racing starts at 5 p.m. both days.Adult grandstand admission is $20 on Saturday and $25 on Sunday. Seniors, military and stu­dents get a $2 discount off those prices. Kids ages 6-12 are $6 and five and under are free both days.An open practice runs from 5-9 p.m. on Friday, May 25. Pit passes are $35.Camping, but no hookups, is available for $50 for the weekend. The number to call for camping is 805 315-2220. There is no charge for race teams to camp in their assigned pit space.More information is available at the www.santamariaraceway.com website and on Facebook. Tick­ets can also be purchased online.last_img read more

Barbadian Jockey Rico Walcott Triple Leads Caribbean Domination

first_imgNevertheless, it was Walcott who stole the spotlight as he extended his lead to close in on his maiden title at Century. Walcott now has 40 wins for the season which ends November 1, and is 20 clear of second placed Rigo Sarmiento. Going a mile, Walcott stalked pacesetter Kentucky Roll before surging to the front at the five-sixteenth and holding off favourite Provocative Prince in the stretch. He opened his account in a five furlong sprint, making all the running with the brown filly Temple of Zoom to beat the two-year-old maiden fillies by 2-½ lengths. The 29-year-old multiple-times champion at the now-defunct Northlands Park won with hot favourite Temple of Zoom in race two, paired with 6-4 choice Ryanwater to win race eight before also clinching race nine with another favourite Something About Me. Williams, meanwhile, won with 4-1 chance Socrates in race 10, piloting the three-year-old chestnut gelding to victory by a head over the three-year-old and upward maidens in a five furlong dash. Muir, who had an otherwise disappointing day in his eight other rides, landed race three with 6-4 bet Wiser Times, partnering the three-year-old gelding to a half-length score over the three-year-old and upward maidens going six furlongs. Walcott then went winless in his next four rides before landing success again when he guided three-year-old gelding Ryanwater to a narrow win over the three-year-old and upward maidens.center_img Fellow Barbadians Antonio Whitehall and Rey Williams were also in winners’ row while Jamaican Shamaree Muir also tasted success. His final win came over seven furlongs with four-year-old chestnut filly Something About Me. Whitehall, the current leader at Assiniboia Downs in Winnipeg, scored in race seven with 10-3 choice Serappy G, taking the three-year-old gelding to a narrow win over the three-year-olds and upward in a 5-½ furlong sprint. Barbadian jockey Rico Walcott starred with another triple, leading a Caribbean domination of Sunday’s 10-race card at Century Mile. Up against the three-year-old and upward fillies and mares, Walcott stalked Texas Alley Kat with Williams aboard, before bidding at the top of the stretch and driving clear to win by 2-¾ lengths. CMClast_img read more

Viktor Hoffmann: VBET – Sending the right message through sponsorship

first_img Share StumbleUpon Vbet sponsors AS Monaco as Ligue 1 kicks off new season August 24, 2020 Share Submit Paddy Power: Maintaining brand identity with daring marketing campaigns July 27, 2020 VBET agrees Armenian Premier League and Armenian Cup sponsorship August 13, 2020 Related Articles Viktor Hoffmann – VBETIn an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint. ________________InsiderSport: Firstly, can you tell us how much it means to be associated with a club of the stature of Arsenal? Viktor Hoffmann (Global Marketing Director at VBET): It means a great deal for us, not least because Arsenal really is our club and we are big fans. It’s also one of those occasions when the media is the message; sponsoring a tier 1 EPL club like the Gunners sends a message that we are serious, financially robust, regulated and licensed, able to pass rigorous due diligence and generally not a fly-by-night, squirrely newcomer. We’re here to stay and we are not afraid of making long term investments. It means we are a credible new brand that should be part of your small repertoire of trusted betting brands.The partnership also lets us tell our brand story in the context of another loved brand, with shared values and aspirations. Using Arsenal IP; this is story-telling on steroids!InsiderSport: How can you harness the significant global fanbase of the club, to expand your footprint in new and existing markets? VH: The deal is exclusive for the betting and gaming category, globally, that in itself is quite rare and enables us to own the narrative and share of voice as Arsenal’s choice in our field.We planned our launch to coincide not only with the rollout of our new front-ends but also with the release of the league fixtures at a time when traffic across Arsenals official platforms was at peak levels. We used the launch PR opportunity to kick off the partnership with a bang and to start building memory structures in people’s mind that we are connected with a top EPL team, what we do, what we look like and how VBET is positioned in the market around great odds and innovation. We will now continue to consistently build on these associations over time to grow the brand and create market-based assets of our own.We will deploy Arsenal IP across all relevant marketing materials throughout the customer sales funnel (on-site, CRM comms, acquisition creative, affiliates, video, print, OOH, social media, search, SEO/ASO content etc) – this drives reputational uplift, credibility and brand awareness which over time lowers CPAs and lets us reinvest and diversify into more markets, reach and convert more customers.We include sign-up offers and enhanced odds on dynamic banners and other materials on the Arsenal official channels and plug into a pre-built audience of millions of social connections.We place brand messaging on the LED boards, seen by people in the stadium and on TV globally; embedding VBET into prime time TV around pre and post-match interviews and official set pieces like ‘The Breakdown’.We will use experiential assets, money can’t buy hospitality and merchandise as prizes in customer promotions and competitions in our core markets.Then we activate on match day as well to make VBET part of the experience and excitement of the game; reaching global fans at their most passionate and engaged. We also show a physical presence in and around the stadium and become part of all the excitement there.Lastly, we are keen to collaborate with other Arsenal partners, based around the globe, to create additional value for fans and potential customers; concessions in stadia, co-branded products and promotions. Those other sponsors support our team, after all, we have much in common.InsiderSport: What type of activations can we look forward as part of the partnership? VH: The deal includes a fantastic set of rights that give us opportunities to activate a host of physical and digital assets with high comparable media value to reach large, global audiences; including regions where it is otherwise quite restrictive in terms of available channels and routes to build brand.I particularly look forward to working with my team on activating the player access rights to create exclusive content. This content will be in demand by a passionate fan audience while also engaging the core football betting target with effortless authenticity and real sports knowledge.InsiderSport: It appears that Arsenal is embarking on a new era under Unai Emery, how much can the club’s success on the pitch impact the benefits of this sponsorship? VH: Success is a bonus and it increases exposure, interest and airtime even more. Obviously, we hope the club continues to go from strength to strength. But good friends are there in the hard times too, that’s when it matters most, and we are not fair-weather supporters. When the club faces tough competition, and this is arguably the most competitive league in the world, we will be there cheering them on with the rest of the fans and always adding value. InsiderSport: Lastly, can you detail a little further your evolving sponsorship strategy for the coming season?VH: I can’t talk about that in too much detail but suffice to say we are always on the lookout for partnerships that represent good value and a strategic fit. But sponsorship is only one part of the mix, we have many marketing weapons in our Arsenal, pardon the pun.____________________Viktor Hoffmann  – Global Marketing Director – VBETlast_img read more