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Mayor Jay Gillian: Ocean Is Unlocked and Ocean City Is No. 1

first_imgCity and Beach Patrol representatives “unlock the ocean” for summer 2014 on May 23 in Ocean City, NJ>The following is Ocean City Mayor Jay Gillian’s weekly update to citizens, posted on Friday, May 23. Dear Friends:Today at noon I was joined by members of City Council, representatives of the Chamber of Commerce, the Ocean City Beach Patrol and the Beach Patrol alumni to officially “Unlock the Ocean” for the 2014 season.  The ceremony was followed by the always entertaining “Business Persons Plunge.”Yesterday we learned that Ocean City was voted New Jersey’s #1 Beach in the 2014 New Jersey Sea Grant Consortium and Richard Stockton College of New Jersey Coastal Research Center contest. In addition to Best Beach, Ocean City won first place in the categories for Best Destination for Family Vacation, Day Trip and Ecotourism.  This is the first time in the history of the contest that one town has swept first place in all of the categories.I would like to thank the city team, City Council, the Chamber of Commerce and the Tourism Development Commission for working in partnership to promote Ocean City.  The results of this contest speak volumes about how people love Ocean City.I would like to thank the City’s team members who have worked hard to have us ready for the summer season.  This was a real challenge this year to catch up on time lost during the past winter’s inclement weather.For your family Memorial Day Weekend might mean a trip to the beach or boardwalk, some downtown shopping, or a barbecue.  There’s time for all of this and more.However, I hope you will take the time to join us at Veteran’s Memorial Park at 11:00 am Monday to reflect on what this holiday is really all about.  I will again have the honor to join the members of our local VFW and American Legion Posts for this annual event in remembrance of those who gave their lives so that future generations of Americans might live in freedom.I hope you and your family have a wonderful weekend in America’s Greatest Family Resort!Warm regards,Jay A. GillianMayorlast_img read more

Viktor Hoffmann: VBET – Sending the right message through sponsorship

first_img Share StumbleUpon Vbet sponsors AS Monaco as Ligue 1 kicks off new season August 24, 2020 Share Submit Paddy Power: Maintaining brand identity with daring marketing campaigns July 27, 2020 VBET agrees Armenian Premier League and Armenian Cup sponsorship August 13, 2020 Related Articles Viktor Hoffmann – VBETIn an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint. ________________InsiderSport: Firstly, can you tell us how much it means to be associated with a club of the stature of Arsenal? Viktor Hoffmann (Global Marketing Director at VBET): It means a great deal for us, not least because Arsenal really is our club and we are big fans. It’s also one of those occasions when the media is the message; sponsoring a tier 1 EPL club like the Gunners sends a message that we are serious, financially robust, regulated and licensed, able to pass rigorous due diligence and generally not a fly-by-night, squirrely newcomer. We’re here to stay and we are not afraid of making long term investments. It means we are a credible new brand that should be part of your small repertoire of trusted betting brands.The partnership also lets us tell our brand story in the context of another loved brand, with shared values and aspirations. Using Arsenal IP; this is story-telling on steroids!InsiderSport: How can you harness the significant global fanbase of the club, to expand your footprint in new and existing markets? VH: The deal is exclusive for the betting and gaming category, globally, that in itself is quite rare and enables us to own the narrative and share of voice as Arsenal’s choice in our field.We planned our launch to coincide not only with the rollout of our new front-ends but also with the release of the league fixtures at a time when traffic across Arsenals official platforms was at peak levels. We used the launch PR opportunity to kick off the partnership with a bang and to start building memory structures in people’s mind that we are connected with a top EPL team, what we do, what we look like and how VBET is positioned in the market around great odds and innovation. We will now continue to consistently build on these associations over time to grow the brand and create market-based assets of our own.We will deploy Arsenal IP across all relevant marketing materials throughout the customer sales funnel (on-site, CRM comms, acquisition creative, affiliates, video, print, OOH, social media, search, SEO/ASO content etc) – this drives reputational uplift, credibility and brand awareness which over time lowers CPAs and lets us reinvest and diversify into more markets, reach and convert more customers.We include sign-up offers and enhanced odds on dynamic banners and other materials on the Arsenal official channels and plug into a pre-built audience of millions of social connections.We place brand messaging on the LED boards, seen by people in the stadium and on TV globally; embedding VBET into prime time TV around pre and post-match interviews and official set pieces like ‘The Breakdown’.We will use experiential assets, money can’t buy hospitality and merchandise as prizes in customer promotions and competitions in our core markets.Then we activate on match day as well to make VBET part of the experience and excitement of the game; reaching global fans at their most passionate and engaged. We also show a physical presence in and around the stadium and become part of all the excitement there.Lastly, we are keen to collaborate with other Arsenal partners, based around the globe, to create additional value for fans and potential customers; concessions in stadia, co-branded products and promotions. Those other sponsors support our team, after all, we have much in common.InsiderSport: What type of activations can we look forward as part of the partnership? VH: The deal includes a fantastic set of rights that give us opportunities to activate a host of physical and digital assets with high comparable media value to reach large, global audiences; including regions where it is otherwise quite restrictive in terms of available channels and routes to build brand.I particularly look forward to working with my team on activating the player access rights to create exclusive content. This content will be in demand by a passionate fan audience while also engaging the core football betting target with effortless authenticity and real sports knowledge.InsiderSport: It appears that Arsenal is embarking on a new era under Unai Emery, how much can the club’s success on the pitch impact the benefits of this sponsorship? VH: Success is a bonus and it increases exposure, interest and airtime even more. Obviously, we hope the club continues to go from strength to strength. But good friends are there in the hard times too, that’s when it matters most, and we are not fair-weather supporters. When the club faces tough competition, and this is arguably the most competitive league in the world, we will be there cheering them on with the rest of the fans and always adding value. InsiderSport: Lastly, can you detail a little further your evolving sponsorship strategy for the coming season?VH: I can’t talk about that in too much detail but suffice to say we are always on the lookout for partnerships that represent good value and a strategic fit. But sponsorship is only one part of the mix, we have many marketing weapons in our Arsenal, pardon the pun.____________________Viktor Hoffmann  – Global Marketing Director – VBETlast_img read more

Barcelona preparing for life without Messi

first_imgMessi, 31, has scored 581 goals in 664 games for Barcelona.“I know one day Lionel will say he’s retiring,” Bartomeu told the 5 live Football Daily Podcast’s Guillem Balague.Messi still has another two years left on his current contract and Bartomeu said that Messi’s retirement was “a while away yet”.Listen to Bartomeu interview and BBC experts on the brilliance of Vinicius JuniorHowever, the 25-time La Liga champions are looking at signing players to take the club into a new era to ensure their continued success.“We have to prepare the club for the future,” added Bartomeu, who is due to step down as president in 2021.“We are bringing great young players to the team because we need to continue this era of success. That’s our responsibility.“My mandate will be finished in two seasons. So I need to leave the club in a great position and tell the new president ‘that’s our legacy’.”In 2017, Messi said he had moved closer to his “dream” of “finishing my career at home” after signing a new Barca deal, with the buyout clause raised to 700m euros (£626m).He has won nine La Liga titles with Barcelona as well as four Champions League titles and six Copa del Rey’s.-By BBC Sport-0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Frenkie de Jong (left) will officially join Barcelona in the summer after agreeing a five-year contractLONDON, United Kingdom, Feb 7 – Barcelona president Josep Maria Bartomeu says the club’s transfer activity is an indication they are preparing for life after Lionel Messi.Barca last month confirmed the £65m signing of 21-year-old midfielder Frenkie de Jong from Ajax.last_img read more