AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis52 Howard Lake | 16 November 2016 | News Advertisement M&S Christmas TV advert to accompany 15,000 acts of kindness and £5 donations Tagged with: Advertising christmas corporate random acts of kindness TV 224 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis52 Marks and Spencer has aired its Christmas 2016 TV Advert campaign, with a focus on “Mrs Claus”. The campaign will include random acts of kindness and charity donations.The advert was broadcast on 11 November in the first advert break of Gogglebox. It was also published on YouTube, the M&S website and announced via email to the five million members of the retailer’s Sparks loyalty programme.Janet McTeer as Mrs Claus in M&S 2016 Christmas advertIn the advert Mrs Claus goes to extraordinary lengths – including piloting a helicopter and driving a snow-sled – to deliver a gift from someone who wants to give something special.The campaign involves Mrs Claus taking over M&S’ social media accounts, and the hashtag #lovemrsclaus, which generates its own emoji.A different way of delivering Christmas presentsRandom acts of kindnessThe campaign, like other Christmas TV adverts, includes a charity element, although not a specific charity partnership.An “army” of Mrs Claus will be giving random acts of kindness (RAKS) to 15,000 customers in the run-up to Christmas. For each act Marks & Spencer will donate £5 to the recipient’s charity of choice. These acts could range from a free coffee from the M&S Café to a free party makeover.Mrs Claus in her M&S furnished homeSanta and Mrs Claus embrace after their own giving of gifts.Other 2016 Christmas ads with charity partnershipsJohn Lewis and The Wildlife TrustsAldi and Barnardo’sSainsburys’ and Great Ormond Street Children’s Hospital 223 total views, 1 views today About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.