Owners celebrated the opening of a new gift shop on the 900 block of Asbury Avenue Tuesday morning with a ceremonial ribbon-cutting ceremony.The Spotted Whale is located at 943 Asbury Avenue.Anne Pecora started the shop in Barnegat Light on Long Beach Island, and had brought her children to Ocean City for years. She said when she began to look for a second location, Ocean City was a natural choice.The shop fills a spot that had been formerly occupied by the Butterfly Boutique (now at 1119 Asbury), among other stores. It had been vacant since Superstorm Sandy in 2012, and the property owners did a major renovation before the new tenants moved in.Pecora says the shop’s inventory focuses on coastal living and generally to the homeowner, but in the season, visitors can find gifts and items to bring home. She said the shop can provide custom orders.For more information, visit the Spotted Whale website or Facebook page.__________Sign up for free Ocean City news updates from OCNJ Daily.Follow us on Facebook. City, Chamber of Commerce and Downtown Merchants representatives join Anne Pecora (center with scissors) and staff in opening the Spotted Whale on the 900 block of Asbury Avenue in Ocean City, NJ.