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The stock market crash: how I’d invest £10k in the FTSE 100

first_img “This Stock Could Be Like Buying Amazon in 1997” I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! The stock market crash: how I’d invest £10k in the FTSE 100 See all posts by Rupert Hargreaves Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Image source: Getty Images Simply click below to discover how you can take advantage of this.center_img Our 6 ‘Best Buys Now’ Shares Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Finding FTSE 100 stocks to buy after the market’s recent crash might seem like a tough process.Many companies are experiencing challenging trading conditions. And there’s no telling how long this situation will last or if these businesses will survive.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…This has understandably dented investor sentiment.However, not all companies are suffering. Some financially sound businesses with wide economic moats are thriving.Considering the long-term recovery potential of these companies, now could be the time to take advantage of the recent stock market crash and snap up these FTSE 100 bargains.FTSE 100 bargainsThe best place to start looking for FTSE 100 bargains, in my opinion, is the technology sector.Technology has become an increasingly important part of our lives over the past decade. This trend has only accelerated over the past few weeks. People are now working from home and relying on technology, and cyber security is even more important. Meanwhile AI is unearthing existing drugs that might be able to ease Covid-19 symptoms. And contact-tracing apps are a big discussion point.It all means our relationship with technology is likely to have shifted for good. As a result, it looks as if tech stocks in general are in a strong position to capitalise on the possible economic recovery over the coming years.Buying firms that have a definite competitive advantage over rivals could be a sound move. Focusing on companies that enjoy strong customer loyalty, lower cost bases than their opponents, or that sell unique products, could be a good starting point.Businesses that also have access to more data may be sound investments in the long run. FTSE 100 growth at a reasonable price Valuations across the FTSE 100 are exceptionally low at present, but technology stocks continue to trade at a premium to the rest of the market. Considering the advantages these businesses have over the rest of the FTSE 100, it’s no surprise why. These companies have much more capacity to grow earnings over the next five or 10 years. Therefore, while the valuations of household names might look cheap, merely buying the FTSE 100’s cheapest stocks may not prove to be a good decision.Instead, it could be a good idea to focus on stocks that offer growth at a reasonable price. For example, businesses that look cheap compared to their prospective earnings growth over the next few years. The bottom lineMany FTSE 100 stocks look cheap after the recent market crash. However, if you have £10,000 to invest today, it might be sensible to avoid the market’s cheapest companies. With so many businesses experiencing challenging trading conditions at present, it is no surprise some of these businesses are trading at record low levels. In some cases, these companies may not survive. Instead of trying to pick businesses that might survive the crisis, investors could do better by focusing on FTSE 100 market leaders. Technological champions that have a strong competitive advantage over peers, as well as bright prospects for growth over the long term.They may not necessarily be the cheapest companies in the FTSE 100, but they could be the most likely to improve your chances of building a sizable financial nest egg.  Enter Your Email Address I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Rupert Hargreaves | Sunday, 26th April, 2020 | More on: ^FTSE last_img read more