by: Brooke HowellThese days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once you’ve gotten started, though, it’s important to continually monitor your performance, learn more about top trends and proven tactics, and adjust your approach to do better in the future.This week I’ve been thinking about common content marketing mistakes I see companies making, and I found some articles and blog posts to help you learn more about what not to do so you can improve your company’s content marketing efforts.5 Mistakes You’re Making With Your Content Marketing Strategy by Jayson DeMers at Forbes: “Right content, wrong audience. This is perhaps the most common mistake I see businesses making. Among the businesses I work with, it’s rare that I see content that’s factually incorrect or poorly written. What’s far more common is seeing great content that’s just not right for its intended audience. How to avoid this mistake: This mistake can easily be avoided by testing out a variety of content with your audience. Consult your analytics to see which content has performed well in the past, and emulate that in terms of format, readability score and promotion and distribution methods.”Avoid Content Marketing Until You Can Answer “Yes” To These Two Questions by Casey Wright at The Huffington Post: “Is our customers’ experience consistent with our values? For every one company that is not yet ready to explain its values, there are a hundred who are too embarrassed by their real values to share them with their customers. The result is hypocrisy–something that is immediately sniffed out and punished by customers. Take McDonald’s for instance. McDonald’s is trying to rebrand as a healthy. They are leading this effort with their content marketing–increased transparency about ingredients and increased discussion of healthy menu options. Unfortunately for McDonald’s, these marketing efforts fall flat, because the experience most people have of McDonald’s is so different from the message McDonald’s is sending.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
More from The Daily Gazette:Gov. Andrew Cuomo’s press conference for Sunday, Oct. 18Foss: Should main downtown branch of the Schenectady County Public Library reopen?EDITORIAL: Urgent: Today is the last day to complete the censusEDITORIAL: Beware of voter intimidationCuomo calls for clarity on administering vaccine Categories: Letters to the Editor, OpinionAdd these to Trump’s “accomplishments”I would like to add to the 289 Trump accomplishments alluded to in Mr. DeAngelus’ Feb. 17 letter. Oh, where to start. Our national debt is estimated to be $25 trillion by 2021. So much for Republicans’ fiscal constraint. Our children and grandchildren will thank us. Mexico will pay for the wall. I forgot, that won’t happen. The rest of the world looks up to us — not. The tax cut will mostly benefit the middle class. Really? The swamp will be drained. Now that’s a good one. I would like to add a few more to get to an even 300, but the paper might run out of space.James Brodie Schenectady Do more to coordinate social justice effortsThe need for improved educational services for youth and adults indicates social justice coordination among agencies is essential.Recognition of this by SUNY’s University Center for Academic and Workforce Development (UCAWD) has established a network of Educational Opportunity Centers collaborating with state, municipal and county agencies, secondary and post-secondary institutions, community-based organizations, and business and industry in its efforts.Academically and economically underserved students who are at least 16 years old have accessed traditional classroom learning with applied science or hands-on projects to become skilled workers for businesses.Collaboration among guidance counselors, teachers, teacher assistants, parents and students is essential for the state Board of Regents’ Whole Child Social and Emotional Learning approach to access classroom learning and applied science projects for the students.In our area, the GE Brilliant Career Lab was established through partnership by the GE Foundation, the GE Power, and Schenectady city’s public-school district.The reproduction of that model requires social-justice minded individuals to persuade municipal and school district officials to utilize the State-County Shared Services Initiative to coordinate the federal-state funded 21st Century Community Learning Center program with the UCAWD network for academically and financially underserved youth and adults.Michael McGlynnWatervliet Our area would be the best place for AmazonMr. Bezos, please consider the New York Capital District/Tech Valley as an excellent Amazon HQ2 LIC alternative.1. Believe the governor could make it happen in his backyard with incentives.2. Benefit to the region. Jobs create income which generates tax revenue from 25,000 employees, people have disposable income which creates revenue for local businesses and additional tax revenue, and reduction in government funds required to support unemployment issues.Available real estate for a project of this proportion. Downtown Albany skyscrapers that could be renovated, state office complex, Rensselaer waterfront.3. Quality of life with great healthcare, low crime, great schools, affordable housing, low traffic, increasingly temperate weather, low probability of floods, earthquakes, hurricanes, natural disasters.4. Intellectual talent including established model for technical transformation, already being the No. 1 location in the world for intellectual talent in the field of nanotechnology.Leading technical companies already established here including Global Foundries (recently brought 10,000 jobs), Regeneron (leading pharmaceutical firm growing exponentially), and GE’s Global Research. Access to new talent through leading world class technological universities: RPI, SUNY Polytechnic, SUNY Albany, Albany Law.5. Location: currently 2.5-hour car/train ride to New York City or Boston. Modern, easily accessible international airport. Capital government proximity.6. Recreation: extensive hiking and biking trails, swimming, skiing, fishing, hunting, boating, snowmobiling, parks, clean air/water, active outdoor minded people.Proximity to Adirondack and Catskill Mountains, Saratoga, Lake George, Hudson, Battenkill, and Delaware rivers. Proctor’s off-Broadway plays. Short trip to skiing, Cape Cod, New Jersey Shore, Hampton’s beaches, and Montreal.Michael IzdebskiBethlehem
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MDC leader Morgan Tsvangirai Zimbabwe’s opposition MDC is in a dilemma over whether to participate in by-elections due in June this year.The Morgan Tsvangirai led MDC successfully won the recall of 21 MPs who had joined a splinter party throwing their seats vacant and necessitating the polls.The MDC has been riddled by leadership wrangles after losing in the July 2013 elections last year the former secretary general, Tendai Biti, broke away with 20 other legislators to form the MDC renewal.Tsvangirai hit back calling for their ouster from parliament since they no longer represented the party on whose ticket they had won their election two weeks ago he got his way but now faces another headache.Whether or not to participate in by elections for the vacant.MDC Spokesperson Obert Gutu says One of the key resolutions that was agreed upon at congress was that the MDC shall not participate in any election in Zimbabwe until such time that electoral reforms are carried out.The MDC wants an electronic voters roll, unbiased coverage in public media and equal access to all parts of the country particularly ZANU PF dominated rural areas.It’s unlikely the changes will be made before June and that is the cause of the MDC’s conundrum.The party’s national council is due to meet here in the next few days to answer the burning question to contest or not to contest.One person who certainly won’t be contesting is Willias Madzimure, one of the recalled MP’s.He and his counterparts will have their challenge to their recall heard by the constitutional court in a fortnight but he says if the ruling goes against them he won’t try to win back his seat.
BACOLOD City – The LandTransportation Franchising and Regulatory Board (LTFRB) awarded a notice ofcompliance to this city’s Local Public Transport Route Plan (LPTRP). Also, the Congress agreed to providean P80,000 subsidy per unit. During his talk, Delgra announced thatunits worth less than P1 million will also be available. “We would be able to transform thepublic transport landscape of Bacolod in the next three months. The routes,identified in partnership with the Department of Transportation and LTFRB, arethose seen as viable and sustainable,” said Delgra. “I’d like to think that the operatorsare receptive. In fact, I’ve talked to a number of them. They’re veryreceptive, we just need continuing engagement in terms of what the program isall about, what the elements of modernization are,” Delgra added. “It’s not just about shifting into newvehicle units, it’s the system itself that we want to change. We startedJanuary 2018 and we continue to implement it,” Delgra said. As part of the program, the LTFRB alsolaunched the “Tsuper Iskolar” with the Technical Education and Skills DevelopmentAuthority (TESDA). Delgra added the PUVMP would nothappen without the support of the local government and the transportstakeholders themselves. “About 67 percent of air pollution iscaused by jeepneys, that’s why I’m pushing for this. I hope that as soon as possible,we can start the implementation here in Bacolod,” said Lopez, who heads theCity Council’s committee on environment and ecology. The transition period will run untilJune 2020, and after it ends, “everything will be mandatory”, he said. He noted that for Bacolod, some 22routes have been identified and validated to cover 2,400 modern vehicle units. TESDA Region 6 director Gaspar Gayonaintroduced the assistance offered to transport cooperatives to provide theirstakeholders with additional training through scholarships and livelihoodtraining. This will now pave the way for theimplementation of the Public Utility Vehicle (PUV) Modernization Program, LTFRBchairman Martin Delgra III said. “We will assist you in formingcooperatives so you can apply for routes,” Delgra told the transport operators. Earlier, the LTFRB said it wouldprovide a five-percent equity, six-percent interest and a payment period ofseven years for the modern jeepneys that cost around P1.2 million to P1.8million. The roadshow aims to engage thetransport cooperatives and operators directly with the system of PUVMP, headded. Councilor Carlos Jose Lopez, who spokeduring the program, said he supports the PUVMP not only to provide the Bacolodcommuters a safe and comfortable travel, but also to protect the environment. Four groups, including the Federationof Bacolod City Drivers Association, Sentrong Samahan ng Tsuper at OperatorsNegros, United Negros Transport Cooperative and Pulupandan Transport SectorConsumer Cooperative, received certificates that will enable them to sendscholars for TESDA trainings. (With a report from PNA/PN)
Monmouth seeks revenge on Quinnipiac February 22, 2020 STEPPING UP: Rich Kelly and Kevin Marfo have led the Bobcats. Kelly has averaged 16.2 points and 4.6 assists while Marfo has put up 10.2 points and 13.2 rebounds per game. The Hawks have been led by Ray Salnave and Deion Hammond. Salnave has averaged 14.4 points and 4.7 rebounds while Hammond has put up 15.8 points per game.ROBUST RICH: Kelly has connected on 37.1 percent of the 170 3-pointers he’s attempted and has made 6 of 21 over the last three games. He’s also converted 88.3 percent of his foul shots this season.SIGNIFICANCE OF 75: Quinnipiac is 0-7 when opposing teams score 75 or more points. Monmouth is a perfect 7-0 when its offense scores at least 75 points.STREAK STATS: Quinnipiac has lost its last three road games, scoring 64.7 points, while allowing 79.3 per game.DID YOU KNOW: Monmouth has committed a turnover on just 18.2 percent of its possessions this season, which is the second-lowest percentage among all MAAC teams. The Hawks have turned the ball over only 13.1 times per game this season.___ For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.com Associated Press Share This StoryFacebookTwitteremailPrintLinkedinRedditQuinnipiac (12-13, 7-8) vs. Monmouth (15-11, 9-6)OceanFirst Bank Center, West Long Branch, New Jersey; Sunday, 2 p.m. ESTBOTTOM LINE: Monmouth seeks revenge on Quinnipiac after dropping the first matchup in Hamden. The teams last faced each other on Jan. 12, when the Bobcats outshot Monmouth from the field 44.7 percent to 37.3 percent and hit 17 more free throws en route to the 14-point victory.
… over $100 000 in cash, prizes up for grabsWITH the sports world at a standstill, one of Guyana’s sports-betting companies, iBet Supreme, is looking to provide entertainment while reinforcing the necessary measures needed to fight the COVID-19 global pandemic, as part of its corporate responsibility.iBet Supreme, in collaboration with Banks DIH through its Monster Energy Drink brand, will host a FIFA20 eSports tournament.This will be played online so that participants won’t have to leave their homes thus adhering to the laws governing the current COVID-19 situation.The tournament, League of Champions, will feature 32 participants in 31 games across eight playing days spanning two weeks.It will be open to persons above the age of 18, and the final selection will be done based on information provided during registration.The tournament will be played using the ‘win-or-go-home’ format, with the winners of the first round advancing to the round-of-6, then to the quarter-finals, semi-finals and final.The winner will pocket $50 000 and a case of Monster Energy drinks while the runner-up will receive $25 000 as well as a case of Monster Energy drink.Third place will walk away with $15 000 and the corresponding prizes.While it can be argued that this is the first venture of its kind in Guyana, eSports is a growing industry since it became mainstream around 2010, eSports is now a significant factor in the video game industry, with many game developers actively designing and providing funding for tournaments and other events.“iBet Supreme is looking to open a pathway into this industry in Guyana with our inaugural tournament,” the company said in a release yesterday.For registration and tournament information call us on telephone number 608-7036. Registration will begin tomorrow and the first match day will be on Saturday.Supreme Ventures, a well-respected and well-regulated company, operates its Guyanese brand, iBet Supreme through Supreme Ventures Guyana Holdings Inc. (SVGH) and Supreme Ventures Enterprise Inc. (SVE).
Spain coach, Julen Lopetegui believes an enticing clash with European champions Portugal, led by World Player of the Year Cristiano Ronaldo, to start their World Cup campaign leaves the 2010 champions with little room for error in Russia.The Iberian neighbours will be favourites to progress from Group B after also being paired with Morocco and Iran in Friday’s draw in Moscow, but they face each other first up in Sochi on June 15. Real Madrid’s Ronaldo is just one of a number of Portugal’s top players who ply their trade in Spain, but Lopetegui was keener to point to the overall qualities Portugal showed in claiming their first major trophy at Euro 2016 just 18 months ago.“Straight away it isn’t the time to talk about individuals,” Lopetegui told Spanish TV station Cuatro.“Portugal have won an important title and, moreover, very recently. They are the champions of Europe, they have fantastic players and we are talking about the highest level.”Indeed, Portugal survived without an injured Ronaldo for the vast majority of the Euro 2016 final to shock hosts France thanks to an extra-time goal from Eder.However, Portugal have failed to beat Spain in seven previous meetings at major tournaments, including as the Spanish went on to lift their only World Cup in South Africa in 2010.“What matters to us is to play a great game when the time comes and to be capable of beating them,” added Lopetegui. “The rest is history.”Lopetegui was at least happy with Spain’s draw in terms of logistics with their expected base in Krasnodar just a half an hour flight away from Sochi before facing Iran in Kazan and Morocco in Kaliningrad.“Until it is official I can’t say anything, but it is more than probable the base will be (Krasnodar),” he added.“Knowing the distances there could be in Russia, it is quite balanced.”Iran’s Portuguese coach Carlos Queiroz, who also had a brief spell in charge at Real Madrid, was more enthusiastic as he claimed he couldn’t have wished for a better draw. “Personally I am very happy because it is a group with two teams from two very special places for me,” said Queiroz.“It will be a very tough competition for us, it would have been no matter what group we were in, but when you are with Spain, a World Cup winner, and Portugal, European champions, it couldn’t be better for me.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram
Kevin Camelo | Digital Design EditorMVP: Tiana MangakahiaIt’s obvious who Syracuse’s MVP was in the 2017-18 season: Tiana Mangakahia. She powered the Orange’s offense and set records while doing so. The point guard almost averaged a double-double per game (17.5 points and 9.8 assists, respectively), which is more impressive when you consider she didn’t play high-level basketball for two years. She earned praise from nearly every opposing coach and was the main reason that the Orange returned to the NCAA Tournament after losing four starters from last season’s squad. With more weapons around her next year and less pressure to be the go-to scorer, she may just be better. — Nick AlvarezMost pleasant surprise: Miranda DrummondAdvertisementThis is placeholder textFor the sake of not ranting more about Mangakahia and how she lit up the ACC out of nowhere, let’s say Miranda Drummond. After sitting out last season due to transfer rules, Drummond stepped in and provided a secondary scoring option SU would’ve been doomed without. Finishing the season averaging 14.9 points points per game, Drummond scored in a litany of ways, but she loved the 3, and shot it at a 40.2 percent clip over 31 games. The reason this is a pleasant surprise for Syracuse? Drummond averaged eight points a game in her two years at St. Bonaventure. — Andrew GrahamBiggest disappointment: Losing Desiree Elmore to injuryPrior to the season, everyone involved with Syracuse couldn’t stop raving about the offseason Desiree Elmore had. Thirty-one games later, her minutes total for the season remained zero. She was injured in the final scrimmage before the season and eventually SU shut her down to maintain a year of eligibility. After a superb career as a Connecticut high schooler, it seemed she was ready to take the college game by storm in her sophomore year as a boost to Syracuse’s frontcourt. Instead, she was relegated to bench-hype duties. With more big-time recruits coming in next year, who knows if we’ll ever get to see the player Elmore was being projected to be heading into this season. — Billy HeyenBiggest flaw: Lack of secondary creator off the dribble.For all the brilliance that Mangakahia flashed, it’s important to note that Syracuse relied on her more than it should’ve. Other than the Australian-born point guard, no guard showed the ability to drive and spark the offense. Isis Young and Gabrielle Cooper, SU’s other guards, were primarily shooters. They posted up behind the 3-point line and waited for a Mangakahia feed. The forwards, Digna Strautmane and Amaya Finklea-Guity, couldn’t get their own shots on a consistent basis, either. Too often, SU utilized a high-screen-and-roll with Mangakahia to kickstart a possession. This led opposing teams to focus on the Orange’s lone playmaker, daring anyone else to take charge. None did. — N.A.Biggest X-factor for next season: Maeva Djaldi-TabdiMaeva Djaldi-Tabdi. The 6-foot-2 French forward redshirted this season but practiced with the team. From the looks we got occasionally of her working out with starting bigs Digna Strautmane and Amaya Finklea-Guity, there’s a ton of promise for a potential three-headed frontcourt monster next year. Djaldi-Tabdi came to SU as the No. 27 recruit in her class, ranked higher than Finklea-Guity, and she possesses a mature post game to go with touch from the outside. Whenever an SU big got into foul trouble this year, the best option Quentin Hillsman had on his bench was 5-foot-8 Raven Fox. Next season, he’ll have at least one 6-foot-2 big to turn to (not to mention No. 11 recruit in this incoming class, 6-foot-2 Emily Engstler). Djaldi-Tabdi will provide the added depth and immense skill to the Syracuse frontcourt, along with a knowledge of the system from her redshirt season. — B.H.Evaluating the coaching staffQuentin Hillsman does not exactly keep his cards close to the chest. Syracuse will run out and press and shoot a lot of 3s, all in the name of trying to speed up an opponent. Hillsman preached the scheme from Media Day to his final press conference after Syracuse’s season-ending loss, and the Orange did it all year — SU finished its season with 965 attempted 3s, currently fifth in the country. And for the most part, Hillsman’s style of play worked. SU went 22-9, and assistants Tammi Reiss, Adeniyi Amadou and Vonn Read all did their parts to turn a mish-mash of transfers and freshman into a pretty good basketball team. But in Syracuse’s two biggest games of the season, it got embarrassed and outcoached, and if SU is trying to win a national championship next year like Hillsman said, blowouts at the end of the season simply do not cut it. — A.G. Comments Published on March 21, 2018 at 12:34 am Facebook Twitter Google+
The new Ghana Premier League season starts on December 28.One name that has emerged as a favourite for the role is former Kotoko coach and current Black Stars B boss, Maxwell Kondau. Kumasi Asante Kotoko are set to announce their new head coach later today.Kjetil Zachariassen was sacked by the Kumasi-based club in November after just four months in charge.He was hired after guiding AshGold to the NC Special Tier 2 Competition, taking over from CK. Akunnor who had won the Tier 1 competition with Kotoko.The club was under the spotlight for months and not necessarily for the right reasons.Kotoko were knocked out of both the CAF Champions League and the CAF Confederations Cup in the space of just over a month, and the club has since struggled to appease its largely disgruntled fans.The unexpected replacement of CK Akunnor with Kjetil Zachariassen as coach was hard for some of the club’s supporters to get behind, although one they tolerated.Zachariassen, however, remained a sour point for most fans of the club.This culminated in Kotoko stating that there were unable to guarantee his safety in Ghana after the club’s CAFCC exit in the Ivory Coast, and their inability to fire him despite widespread criticism of his tactical ability, which only angered the fans even further.He was eventually let go but the search for a replacement has apparently reached its end.The club tweeted that it would announce a new head coach later today in time for the start of the new season.